Toyota goes Latin Music

Latino music fans can get the inside scoop on the 2013 Outside Lands Music and Arts Festival in San Francisco, thanks to Toyota and Latin pop music star Ximena Sariñana. Toyota will be there every step of the way, with Ms. Sariñana chronicling the event in a week-long social media series centered on music and culture.

Dubbed “Música y Destinos,” the journey will begin on August 9 with Sariñana travelling from Los
Angeles to the iconic festival in a Toyota Prius. Music fans can follow Sariñana on Twitter (@XimenaMusic) as she interviews artists, exhibitors and attendees and comments on all the festival happenings. Some of Sariñana’s curated festival experience will also be highlighted via @ToyotaLatino.

“Partnering with Ximena Sariñana gives our Toyota fans and followers a unique look at the festival
through the eyes of this talented, Latin Grammy-nominated artist,” said David Chung, Toyota.

In addition to sharing Sariñana’s take on the festival, Toyota will also host two on-site experiences.
Festival goers can visit the Hybrid House Party, which will feature Prius c and other hybrid vehicles.
The Hybrid House Party space will have a street art look and feel and will offer fans activities such
as a flashback hair station, silkscreen posters and totes, a charging station and a ‘mini’ recording
studio where participants can create their own tracks by following prompts. Separately, the
Soundwave space will offer exclusive onsite programming in collaboration with Toyota and SPIN
Media, including artist interviews and Q&As, behind the scenes photography, guest DJs and bands,
and vehicle interactions.

Featuring an incredible lineup of renowned artists from Paul McCartney and Willie Nelson to Nine
Inch Nails and the Red Hot Chili Peppers, the Outside Lands Festival has become one of the premier
cultural events in the United States. The festival also features attractions that focus around food,
wine, and art. As many as 150,000 people will attend the three-day extravaganza.

“Music is a particularly important touch-point for the U.S. Latino audience, who spend 57% more
per concert event than the national average,” said Ross Ludwig, Conill, Toyota’s agency of record
for the Hispanic market. “We couldn’t ask for a more organically influential ambassador than
Ximena.”

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New Toyota 4Runner

For nearly three decades, the Toyota 4Runner mid-size SUV has been a stalwart for off-roading enthusiasts seeking a SUV with rugged, go-anywhere capability.   Currently In its fifth-generation, 4Runner continues as one of the few fully capable mid-size SUVs, and the redesigned 2014 4Runner receives a rugged new exterior design, and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value.

The 4Runner combines rugged body-on-frame construction with comprehensive suspension technology that yields optimal off-road capability with a smooth ride and comfort more often associated with crossovers.  The 2014 4Runner is available in three grades: a well-equipped, value-driven SR5; top-of-the-line Limited, and a Trail grade for those who want maximum off-road capability.  Optional third-row seats on SR5 and Limited allow for up to seven-person capacity.

4Runner owners will have the choice of a rear wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential.  All models are equipped with a powerful 4.0-liter, 270-horsepower V6 teamed to a five-speed ECT-i automatic transmission and one of the few vehicles that continues offer a transfer case. 

4Runner’s Rugged Exterior Design Projects Its Off-Road Heritage With a Premium Refinement           
The refreshed 4Runner features a redesigned front fascia that conveys a more rugged and aggressive appearance.  This includes a muscular front grille, and edgier smoked headlamps for a more forceful look.  The SR5 and Trail grades feature a color-keyed grille insert and front bumper that is surrounded by fog lamps set in sharply cut inlays that extend from the headlamps down to the bumper.

The Trail grade features new color-keyed bumpers and overfenders, and it continues to be distinguished by an aggressive hood scoop and silver painted front and rear bumper accents.  All grades are now standard with a roof rack.   

In addition to the distinctive new grille, the premium Limited’s front design stands apart with a chrome-plated grille insert and chrome front bumper that extends to the fog-lamp bezels. The side molding, roof rack and rear bumper are also chrome trimmed.  The headlamps have also changed from halogen to projector beam, with both the headlamps and redesigned rear combination lamps on all 4Runner grades now featuring LED lamps. 

Both the SR5 and Trail grades will ride on 17-inch alloy wheels with a new wheel-design for both, while the Limited continues to ride on 20-inch alloy wheels, which are now painted black prior to machining to add contrast.  All grades continue to come standard with a full-size spare.

The 2014 4Runner will be available in eight exterior colors that include new additions: Super White; Attitude Black Metallic; Barcelona Red Metallic; and Nautical Blue Metallic.  They will join carryover colors that include: Blizzard Pearl; Classic Silver Metallic; Magnetic Gray Metallic; and Black.
 
New Interior Styling Has a refined style with the Comfort expected of a Mid-size SUV  
The 4Runner exterior updates are complemented by touches of refinement on the inside.  Both the SR5 and Trail grade add standard Soft Touch door trim, and a leather-wrapped steering wheel and leather shift knob provide a premium feel and atmosphere.

The SR5 receives a new bright and highly visible Optitron instrument panel that houses speedometer, tachometer, voltage, fuel and coolant temperature gauges, plus a multi-information display that offers multiple functions.  An Eco-Driving feedback system allows the driver to monitor fuel consumption in real time.  On 4Runner Trail, an overhead console within easy reach organizes the off-road control switches into one location.  A compass indicator and outside temperature display add functionality.  A manually controlled air conditioning system is standard on SR5 and Trail grades; the Limited features an automatic dual-zone climate-control system.
 
For second-row passengers, a sculpted front seat-back shape provides additional knee space.  The second-row seats, which include a center armrest, individually recline up to 16 degrees in four steps for relaxing passenger comfort.  The 40/20/40 second-row seat configuration also has a one-touch walk-in function, making access to the third row easier. Third-row seating is available on SR5 and Limited grades and features a roomy, supportive seating area. 

The SR5 and Trail grade come standard with comfortable fabric-trimmed seating available in Sand Beige, Graphite or Black.  Available SofTex seats offer a soft, rich feel.   New for 2014, the SR5 adds a standard eight-way power driver seat.

The Limited comes standard with a leather-trimmed interior with new ventilated driver and front passenger seats in Sand Beige, Black and a new Redwood color.  Front seats are also heated with eight-way power-adjustable driver’s seat with power lumbar support and four-way power-adjustable passenger seat.  Both front seats are now standard with memory settings. 
 
Powerful 4.0-liter V6 Helps Take 4Runner Anyplace, Anytime
The 4Runner 4.0-liter V6 generates 270 horsepower and 278 lb.-ft. of torque.  Dual independent Variable Valve Timing with intelligence (VVT-i) optimizes torque across the engine’s operating range.   Fuel economy ratings rival some crossover SUVs with an EPA-estimated 17 mpg city and 23 mpg highway for 4x2 models, and 17 mpg city and 22 mpg highway for 4x4.  Maximum towing capacity is 5,000 pounds and all vehicles feature an integrated tow-hitch receiver and wiring harness as standard equipment.
 
4Runner Balances Full Off-Road Capability with Smooth Around-town Handling
A double-wishbone independent front suspension, combined with a variable-flow rack-and-pinion steering, help give the 4Runner precise control on demanding roads.  Coil springs over gas shocks are used at all four wheels for a comfortable ride and controlled handling.  The four-link rear suspension maximizes off-road axle articulation, whileproviding a smooth ride for rear-seat passengers on and off pavement.

The Limited grade comes standard with an X-REAS suspension system that further improves performance, comfort and control.  With X-REAS, 4Runner corners flatter, smoother, and handles choppy pavement more easily.  X-REAS automatically adjusts the damping force of shocks when driving over bumpy surfaces or when cornering.  The system uses a center control absorber to cross-link shocks on opposite corners of the vehicle, substantially reducing pitch and yaw by offsetting opposing inputs. 

The 4Runner SR5 and Trail 4x4 models have a two-speed, part-time four-wheel-drive system with neutral position, maximizing fuel efficiency when a 4x4 configuration isn’t needed.  The 4Runner Limited is equipped with a full-time, four-wheel-drive system with a locking center differential and a three-mode, center console-mounted switch. 

The A-TRAC traction control system is standard equipment on all 4x4 models.  The system can distribute driving force to any one wheel in contact with the ground, making terrain irregularities and slippery patches virtually transparent to the driver.  An electronic-locking rear differential is standard on the Trail grade.

The Trail grade is designed to maximize off-road performance with superior approach and departure angles, high ground clearance, and an array of functional upgrades for the most demanding active outdoor enthusiast.  The Trail grade offers an optional Kinetic Dynamic Suspension System (KDSS).  KDSS significantly improves terrain-following ability by dynamically disconnecting stabilizer bars to allow for more axle travel, and better suspension articulation in slow, difficult terrain.

Toyota’s Crawl Control (CRAWL) feature is standard on the Trail grade.  The system helps maintain an appropriate speed to keep the vehicle under control and minimizes the load on drivetrain and suspension components.

With the transfer case shifted into low range, CRAWL regulates engine speed and output (along with braking force), to propel the vehicle forward or in reverse at one of the five driver-selectable low-speed settings.  This allows the driver to maintain focus on steering over rough level ground or steep grades without having to also modulate the throttle or brake pedal.
 
The Trail grade also features a Multi-Terrain Select system that dials in wheel-slip control to match the terrain.  In loose terrain such as mud and sand, more-than-normal wheel slip is permitted, allowing wheel-spin to work in the vehicle’s favor.  On bumpy moguls, or solid rock, wheel slip is minimized and the system acts more like a limited slip differential.  The Mogul setting is for any extremely uneven terrain, such as V-ditches, slopes, and ridges, uphill or down.

All models come standard with Hill-start Assist Control (HAC), which provides additional control for off-road driving by helping to hold the vehicle stationary before starting on a steep incline or slippery surface.  All 4Runner 4x4 models feature standard Downhill Assist Control (DAC).  This feature augments the low-speed ascending ability of low-range by helping to hold the vehicle, allowing time for the driver to a target speed with no driver intervention. 
 
Versatility and Convenience Provide Comfort and Utility
An array of convenience features and versatile seating configurations provide the 2014 4Runner with ample passenger comfort and utility.  Fold-flat second-row seats provide a level load floor in the 4Runner, and it is not necessary to remove the headrests to fold the seats flat.  The available third-row seat is split 50/50 and folds flat.  The seats can be folded from the side or at the rear, using separate one-touch levers.  With this arrangement, more cargo space is available without removing seats, and longer items can be conveniently carried.

A Smart Key system featuring keyless entry with push-button start is standard on the Limited grade.  The system allows the driver to unlock or start the vehicle by carrying the keyless remote.  The cargo door window has jam control, like the moonroof and power side windows. 

An available pull-out cargo deck is capable of carrying up to 440 pounds to make loading and unloading heavy items easier and to provide seating for tailgating and campsite relaxation.

All 4Runner models come standard with a 120V outlet and two additional 12V outlets.
 
A front and rear clearance sonar system is standard on Limited models, and a rear-view backup camera is now standard on all 4Runner models.  The system displays in the audio screen, increasing visibility at the rear of the vehicle. 
 
New Audio Systems Include Standard Entune™  Multimedia System
New for 2014 on SR5 and Trail grade 4Runner models is Entune Audio Plus,  which includes Toyota’s Entune multimedia system,  an AM/FM/MP3 CD player with eight speakers, integrated SiriusXM™ Satellite Radio (includes 90-day trial subscription), USB port with iPod connectivity, and Bluetooth hands-free phone capability and music streaming.

Standard on the Limited grade is the new Entune Premium JBL Audio system, which incorporates today’s most in-demand connectivity features.  It includes the Entune multimedia system, a JBL premium sound system with navigation, SiriusXM Satellite Radio (with a 90-day trial subscription), HD Radio with iTunestagging and 15 speakers.  The navigation system includes a large seven-inch monitor.

Entune is a collection of popular mobile applications and data services, with three years of complimentary access.  Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition.  Entune offers mobile apps for Bing, iHeartRadio, MovieTickets.com, OpenTable, and Pandora.  Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

The “party mode” rear liftgate speaker audio setting feature has been discontinued as the new updated audio system easily allows the user to shift sound balance to the rear liftgate mounted speakers. The pole antenna has been dropped in favor of a new in-glass antenna.
 
Toyota’s Exclusive Star Safety System, Eight Standard Airbags, Safety Connect
The 4Runner features Toyota’s standard Star Safety System that includes Vehicle Stability Control (VSC) with traction control (TRAC), an Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST) brake-override system.  VSC helps the driver to ensure control by compensating for front and rear wheel slip.  The system uses selective braking and modulated engine output to help keep the vehicle in line with the driver’s steering inputs.  On 4x2 vehicles, the Auto LSD (Limited Slip Differential) system allows for better traction on slippery sections of roadway.  The four-wheel ABS with EBD provides the 4Runner with optimal brake proportioning, regardless of vehicle load.

Eight standard airbags includes front, side-mounted and knee airbags for the driver and front passenger, and side-curtain airbags for the second and third rows.  All 2014 4Runners have active headrests for driver and passenger, and three-point seat belts for all seats.

The 2014 4Runner Limited offers the Safety Connect telematics system.  Available by subscription, with or without the optional navigation system, Safety Connect offers four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance.  When Safety Connect is ordered, it includes a one-year trial subscription.

In case of either airbag deployment or severe rear-end collision, an Automatic Collision Notification system is designed to automatically call a dedicated response center.  If a response agent cannot communicate with the occupants, the agent can contact the nearest emergency-services provider to dispatch assistance.

Pushing the in-vehicle “SOS” button allows drivers to reach the response center to request help in an emergency as well as for a wide range of roadside assistance needs.  If a 4Runner equipped with Safety Connect is stolen, agents can work with local authorities to help locate and recover the vehicle.

4Runner Includes Toyota Care Complimentary Maintenance
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items.  Additional 60-month warranties cover powertrain for 60,000 miles and corrosion with no mileage limitation.  The 4Runner will also come standard with Toyota Careä, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

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This is 2014 Toyota Tundra

The redesigned 2014 Toyota Tundra half-ton full-size pickup truck adds dramatically bold elements of design, refinement, quality and craftsmanship, while building upon Tundra’s well-known reputation for reliability, efficiency and function, making it the most stylish, value-driven and capable Tundra yet.

“Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example,” said Bill Fay, group vice president and general manager, Toyota Division.  “Tundra’s new exterior design and new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior, with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want.”

Tundra has been a quality leader with Toyota’s DNA of Quality, Dependability and Reliability. The industry has recognized Tundra with a myriad of awards over the last 12 years, including the J.D. Power Vehicle Dependability Study for seven of the past eight years in the Full-Size Pick Up segment. Not resting on its laurels, the 2014 Tundra is redesigned, inside and out, representing the first major change since the 2007 model year. 

The redesigned Tundra continues to be a truck with true American roots that was once again engineered by Toyota Technical Center in Ann Arbor, Mich., and its new look created by Calty Design Research centers in Newport Beach, Calif., and Ann Arbor.  Tundra’s V6 and V8 engines are built at Toyota Motor Manufacturing Alabama, Inc. in Huntsville, Ala., and transmissions are built at a production facility in North Carolina. Finally, Tundra continues to be assembled exclusively at Toyota Motor Manufacturing, in San Antonio, Texas (TMMTX). 

“With the redesigned 2014 Tundra, Toyota will continue to focus on customer respect and loyalty by providing the highest-quality, best-built, best value pickup in the full-size segment,” said Fay.  “It’s what our customers expect and what they deserve.”   

The 2014 Tundra has a grade strategy consisting of the hard-working SR, volume-leading SR5, the well-appointed Limited, and two premium grades: “Platinum” and the all-new “1794 Edition.” The new 1794 Edition is a tribute to the ranch, founded in 1794, on which the Tundra plant is located in San Antonio.  Tundra is offered in three cab styles, two-door Regular Cab, four-door Double Cab and four-door CrewMax, all available in 4x2 and 4x4.     
 
Chiseled New, Unique Exterior Designs; Distinct Look for Each Grade
Inside and out, each Tundra grade embodies a specific theme through distinct designs that go beyond just badging.   

The Calty design team set out to create a bold and powerful exterior to embody Tundra’s performance capabilities.  The all-new front design integrates the hood and grille for a chiseled and modern industrial image.  Designers increased the size of the front fascia and tightened up the surfaces and character lines to visually punctuate Tundra’s pulling power and wide stance.  The grille has a taller, bolder look, visually connecting the upper intake to the lower bumper.  The front lower bumpers are now a three-piece design, allowing for lower replacement costs.  In addition, the fenders and wheel wells have been squared-off for a wide and sturdy stance. 

A new bed design helps carry the chiseled character lines all the way down the profile, leading to a rugged new bed and tail gate, with an integrated spoiler and “TUNDRA” stamped into the sheet metal, creating a one-piece forged look.  The integrated spoiler in the deck helps with fuel efficiency, while the tail lamps express a tool-like quality to match the appearance of the body.  Like the front bumper, the rear bumper changes from one piece to three, for lower replacement costs.

Tundra offers three cab styles: two-door Regular Cab, four-door Double Cab, and the super-sized four-door CrewMax. Tundra Regular Cab and Double Cab models are offered in standard bed (78.7-inch) or long bed (97.6-inch) configurations, while the CrewMax comes with a 66.7-inch bed. All beds are 22.2-in. deep.

The Tundra's lockable easy-lower-and-lift tailgate lowers slowly with no slam and can easily be removed. Limited Double Cab models come standard with a power sliding rear window. A power vertical sliding rear window is standard on all CrewMax models.

Tundra offers a palette of eight exterior colors including three new colors: Attitude Black Metallic; Sunset Bronze Mica; and Blue Ribbon Metallic.  Popular carryover colors include Radiant Red, Super White, Silver Sky Metallic, Magnetic Gray Metallic, Black, and Barcelona Red.
 
A New Premium,Spacious Interior; Each Grade With a Unique Identity

Calty’s design team worked closely with the Product Planners and Tundra engineers to develop a bold new interior focusing on styling differentiation between grades and improving the availability of features most important to truck buyers.  The new interior variations are thematic and cater to a specific customer with a specific budget.  Ergonomic improvements include easier driver access to controls as the reach to the audio and HVAC controls was reduced by 2.6 inches. Large knobs have been retained so they can be operated with or without work gloves.  Overall passenger comfort was improved with a new front and rear (CrewMax) seat design and improved front seat ventilation. In addition, front seats have additional travel, and CrewMax rear seats can now be folded up for additional cargo carrying capability while maintaining a comfortable seating back angle and lowering load the height by more than 11 inches. 

The interior has a rugged, interlocked construction with new instrument panel.  The meters feature 3-D metallic rings and individual gauges grouped in a clear, easy-to-see design with a center-mounted multi-information (LCD) display screen.  The console design holds multiple storage areas for personal items and electronics plus additional padded surfaces and accent stitching in premium grades.  Both Double Cab and CrewMax are available with a bench or bucket seats for the front row.

The interior of the SR5 features a “professional gear” theme, with unique driver and passenger zones, metallic accents and bold contrasting fabric.  Most importantly, the new design uses premium surface treatments such as high granulated paint on the center cluster and unique seat stitching to enhance interior quality and durability.

The Limited grade has an “active premium” image with leather seating surfaces matching soft-touch door and console surfaces, and wood-style interior trims. The Limited will be available with Black, Sand Beige and Graphite leather-trimmed interiors and will have standard dual zone auto HVAC controls.

The Platinum grade has been redesigned for the next generation of personal use truckers.  It features perforated, diamond pleated premium leather seats, door and instrument panel inserts, and chrome seat and console accent badging for an upscale, yet urban feel.  In addition, Platinum uses premium leather never before used on a Toyota truck and comes with many standard amenities, including a 12-speaker touch-screen Entune™ Premium JBL Audio system with navigation, and heated and ventilated front seats.

The 1794 Edition reflects a western lifestyle theme and includes exclusive saddle brown premium leather-trimmed seating with embossed leather and ultra-suede accents.  Matching soft-touch materials also accent the shift console, the front and rear door trim, and the instrument panel.  Like the Platinum, the 1794 Edition includes an array of standard features that includes heated and ventilated front seats, and Entune Premium JBL Audio with navigation.
 
Three Engine Options Remain Among Segment’s Most Capable
Tundra continues to offer three proven powertrains that are among the best in its segment.  A 4.0-liter Dual Overhead Cam (DOHC) V6 is standard on Tundra Regular and Double Cab models and produces 270 horsepower at 5,600 rpm and 278 foot-pounds of peak torque at 4,400 rpm.  It is paired with a five-speed automatic transmission with uphill/downhill shift logic.  EPA-estimated fuel economy is 16 miles per gallon (mpg) in the city, 20 mpg on the highway and 17 mpg combined.

The available 4.6-liter, DOHC i-Force V8 offers 310 horsepower at 5,600 rpm and 327 foot-pounds of peak torque at 3,400rpm.  EPA-estimated mpg fuel economy is 15 mpg city/19 mpg highway/16 mpg combined on 4x2 models and 14 city/18 highway/16 combined on 4x4 models.
 
The Tundra workhorse, and still one of the most capable and advanced engines in the full-size pickup segment, is the 5.7-liter, DOHC i-Force V8.  Tundra’s most popular engine with owners, it generates 381 horsepower at 5,600 rpm and 401 foot-pounds of peak torque at 3,600 rpm.  The 5.7-liter is offered in both gasoline and “Flex Fuel” variants. Fuel efficiency on 4x2 models is a competitive 13 mpg in the city,18 mpg on the highway and 16 mpg combined while the 4x4 achieves 13 mpg city/17 mpg highway/15 mpg combined. 

Both V8’s come standard with a six-speed electronically controlled automatic transmission.  All Tundra engines feature an aluminum cylinder block and DOHC heads, along with Dual Variable Valve Timing with intelligence (VVT-i) for a broad torque curve and optimized efficiency.
 
New Suspension Enhancements Improve Capability, Handling and Ride
Several enhancements have been implemented on the 2014 Tundra to improve performance.  Shock-absorber valving has been re-tuned to improve ride quality over harsh surfaces.

Steering feel and straight-line stability have been enriched due to steering-system-enhancements.  These reduce the inputs from road variations and imperfections, resulting in improved straight line stability and less driver fatigue.

Patented aerodynamic stabilizer fins are added to the outside surface of the rear tail lamp lens, and the outside mirror bases.  These patented “Aero-Fins” reduce the air turbulence along the sides of the vehicle and also aid in enhancing straight-line stability during normal driving conditions and while towing.

Interior cabin noise is reduced by the advanced design of engine compartment NVH treatments and innovative engineering. Among the many design developments are the installation of a new hood insulator design, a sound-absorbing dash, reduced windshield angles, a non-breathable headliner, door trim pads, and body mounts under the dash and rear panels help to reduce sound transmission from the engine compartment to the vehicle cabin.
 
Tundra's advanced TripleTech frame uses wide, full-boxed rails for the front portion, a reinforced C-channel under the cab and an open C-channel underneath the bed to help maximize strength, ride quality and durability. The double A-arm front suspension uses coil-over spring shock units, while a front-mounted steering rack helps enhance steering feel and response. The rear suspension uses staggered shocks mounted outboard of the springs to improve the shocks' dampening efficiency. Spring rates are tuned to provide a flat vehicle stance when fully loaded.

The Tundra SR and SR5 grades will ride on 18-inch styled steel wheels, while the Limited, Platinum and 1794 Edition will have all-new 20-inch alloy wheels specific to each grade. 
 
All Tundra models come standard with class-leading, four-wheel disc brakes with ventilated rotors - 13.9 inches and 1.26-inches thick - with a segment-most four-piston calipers in front; and 13.6 x 0.71-inch two-piston calipers in the rear.  Part of Toyota’s Star Safety System™, Anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) are standard on all Tundra models. EBD optimizes brake pressure at each wheel for greater control under braking, especially when cornering. BA is designed to determine if the driver is attempting emergency braking. If the driver has not pressed firmly enough on the brake pedal to engage ABS, the system supplements the applied braking power until pedal pressure is released.

The standard Automatic Limited-Slip Differential (Auto-LSD) helps provide better acceleration in deep sand or mud and on mixed-friction surfaces. Compared to a conventional mechanical limited slip differential, the Auto-LSD system is much more responsive and has better wear characteristics. The Tundra’s VSC system integrates traction control (TRAC) and enhances traction on or off-road by helping keep the vehicle on its intended course.

Integration of these technologies also provides driver-selectable versatility to tackle just about any road surface or driving condition. In “normal” mode, VSC, TRAC and Auto-LSD all function to help enable traction and control capability. “TRAC Off” and “Auto-LSD” modes activate Auto-LSD to help extricate the Tundra from extreme conditions. The “VSC Off” mode turns off all three of these systems.

Tundra 4x4 models use an on-demand, electronically controlled four-wheel drive system featuring a six-pinion planetary reduction gear set to provide 4x2, 4x4 Hi and 4x4 Lo ranges. The driver selects the drive mode using a dial on the dash.

Towing Capability You Can Believe In
Toyota believes it is important for truck owners to be able to tow with confidence.  This is why Tundra has been compliant with the SAE J2807 towing standard since 2011 and remains the industry’s only full-size truck to adopt the standard.

When equipped with a tow package, Tundra has a maximum tow capacity of 10,400 pounds (4x2 Regular Cab).  A one-piece towing receiver is integrated into the frame prior to bed installation. Tow Package rear springs help provide level full-load rear suspension height and maintain a full range of suspension travel.

The Tow Package also upgrades Tundra’s cooling and electrical systems. Integrated engine and transmission oil coolers help handle the demands of towing under a full load, and a heavy-duty battery and alternator are added, as well. The seven-and four-pin towing hitch connectors sit above the hitch to help avoid damage during high-departure-angle driving.

Electrical upgrades include an under-dash connector pre-wire for a third-party trailer brake controller, both seven- and four-pin trailer brake connectors near the hitch, and an up-rated alternator. On 5.7-liter models, heated, power, outside tow mirrors with turn signal indicators and manual-extend feature are available.

With the Towing Package, the six-speed automatic transmission gains a TOW/HAUL shift mode, selectable by a dedicated switch. The TOW/HAUL mode applies specific logic for adjusting the throttle sensitivity and transmission shift control, favoring and holding lower gears when accelerating or decelerating to help enhance control and safety. Standard for all models, Trailer Sway Control uses the Vehicle Stability Control (VSC) to help counteract handling forces applied to the truck in an effort to minimize the impact of trailer sway.
 
2014 Tundra Comes With An Array of Standard Convenience Features
Tundras will feature a number of key standard features, including a standard back-up camera (viewed from the audio display screen), and standard Bluetooth hands-free phone and audio streaming on all grades. 

The Limited grade adds an eight-way power driver seat, standard chrome door handles and outer mirrors, 20-inch alloy wheels and a deck rail system.
 
The Platinum and 1794 Edition come standard with a 10-way power driver’s seat with memory and a four-way power passenger’s seat, both with heat and ventilation, power moonroof (CrewMax only), parking sonar, and Entune Premium JBL Audio with navigation.

All Tundra models have a standard windshield wiper de-icer, front and rear mudguards, power window and door locks, and heated, power, outside mirrors.  

All SR and SR5 grade models come standard with air conditioning, while all Limited, Platinum and 1794 Edition models come with standard dual zone air conditioning with individual temperature settings for driver and front passenger.   Standard High Solar Energy-Absorbing (HSEA) glass helps filter solar heat and most UV light energy entering the vehicle.  This helps reduce occupant sun exposure, helps to keep the interior cooler, and enhances durability of interior materials.

An auto-dimming rearview mirror with compass, and HomeLink universal transceiver is standard on Limited, Platinum and 1794 Edition grades.
 
Standard Next-Generation Entune Audio
All 2014 Tundra models will come standard with the updated next-generation Entune Audio systems, which features several enhancements including a new Entune App Suite with an array of popular apps including new additions such as Yelp and Facebook Places.

Standard on all SR grades is the Entune Audio Multimedia Bundle, which includes a 6.1-inch touchscreen display; AM/FM CD Player with MP3/WMA playback capability; aux jack; USB 2.0 port with increased charging capability and iPod connectivity and control; hands-free phone capability; phone book access and music streaming via Bluetooth wireless technology; and advanced voice recognition. 

All SR5 models will come standard with Entune Audio Plus, which includes the Entune Multimedia Bundle with Hi-Res 7.0-inch touch-screen display; HD Radio with iTunes tagging and HD Traffic and Weather (metro areas only); and SiriusXM satellite radio (90-day trial).
 
Standard on all Limited grades and available on the SR5 grade is the Entune Premium Audio with navigation and The Entune App Suite.  The Entune App Suite includes Bing, iHeartRadio, MovieTickets.com, Open Table, Pandora, Yelp and Facebook Places; real-time info including traffic, weather, fuel prices, sports, and stocks.

Standard on the premium Platinum and 1794 Edition CrewMax models and optional on the Limited grade is the Entune Premium JBL Audio with navigation and Entune App Suite, which includes Entune Premium Audio with JBL speakers and amplifier.
 
Toyota’s STAR Safety and; Segment-First Available Blind Spot Monitor with Cross Traffic Alert
The 2014 Tundra will be the first in its segment to be equipped with a standard backup camera on all grades, and the only full-size pickup with available Blind Spot Monitor with Rear Cross Traffic Alert (Limited CrewMax, Platinum and 1794 Edition).

All Tundra models feature the standard Toyota Star Safety System™ that includes Vehicle Stability Control (VSC), Traction Control (TRAC), an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop (SST) brake override technology. 

Smart Stop Technology is designed to automatically reduce engine power when both brake and accelerator pedals are pressed at the same time under certain conditions, helping the driver bring the vehicle to a stop.

Tundra will be equipped with eight standard airbags including front seat-mounted side airbags, and front and rear Roll-sensing Side Curtain Airbags (RSCA) in all models, driver and front outboard passenger airbags with an Advanced Airbag System, and the segments only standard driver and front outboard passenger knee airbags.

Additional safety features include manual headlamp leveling on all grades and standard LED Daytime Running Lights on Platinum and 1794 Edition only.
 
Thoughtful Option Packages
Simplified option packages help to make it easier for customers to find the right Tundra with the equipment they desire.  Tundra SR5 models offer an SR5 Upgrade Package that includes front bucket seats with power driver seat and power lumbar support, floor-mounted urethane shift lever and knob, tilt and telescopic urethane steering wheel, three front cup holders, a front console box, a rear under seat storage tray (Double Cab only), and an alarm system.

A TRD Off-Road Package combines off-road tuned suspension featuring Bilstein gas-charged mono-tube shock absorbers, new 18-inch TRD Off-Road alloy wheels, rear side privacy glass, engine skid plate, front tow hooks on 4x2 models, and TRD unique badging.

A Limited Premium Package, available with all Limited grade Tundras, includes front and rear parking sonar, power windows with driver and front passenger auto up/down; room, foot, and ignition key illuminated entry system; and a glass breakage sensor.

A Tundra Work Truck Package, available on the SR grade, is aimed at commercial truck buyers or customers who need a tough, no-frills truck with exceptional cargo and towing capacity.  The package features heavy-duty vinyl-trimmed seating surfaces, and heavy-duty all-weather flooring.

Additional stand-alone options include a power tilt/slide moonroof with sliding sunshade on Platinum and 1794 Edition models, heated power outside tow mirrors with turn signal indicators and manual-extend feature on all models, a deck rail system with four adjustable tie-down cleats on SR and SR5 grades (standard on Limited, Platinum and 1794), a tow hitch on V8 SR Double Cab and SR5 Double Cab and CrewMax equipped with a 4.6-liter V8, 18-inch 5-spoke alloy wheels with P275/65R18 tires on SR5 Double Cab and CrewMax, and 20-inch chrome clad wheels with P275/55R20 tires on the 1794 Edition.
 
Toyota Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items.  Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation.  Toyota dealers have complete details on the limited warranty.  Tundra will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The redesigned 2014 Tundra will reach Toyota dealers in September.

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Hay Farmer from Northern Michigan Heads Development of New Tundra Pickup

On farms throughout America, pickup trucks are like a member of the family.  Mike Sweers is living the dream of every kid who was raised in farm country: He gets paid to create trucks.  Sweers, who still runs an active hay farm in Northern Michigan, has used his mechanical engineering degree, and life experiences as a farmer, to aid him as the chief engineer of Toyota pickup trucks; especially the development of the new 2014 Tundra full-size pickup.    

“I have a Tundra Double Cab with an eight-foot long bed that I use on the farm all the time,” Sweers said.   “We raise hay, make maple syrup, and we have some dairy cattle that my kids show at fairs.  I use the truck as a truck, which means it’s had a rough life in a short period of time.  Daily hard driving of the truck allowed the farm to become a personal proving ground for my own development research on the new Tundra.”

Development of the new Tundra, which began in the summer of 2010, was the result of great teamwork from TTC engineering, Calty designers and the team members at TMMTX. Sweers and his engineering team worked closely with Calty Design Research, Inc., President Kevin Hunter and his design teams at Toyota’s design centers in Newport Beach, Calif., and Ann Arbor, Mich.  Engineering discussions began early at the sketch level as they strived for a bold exterior design from the very start.  As sketches were modified, the use of computer-aided-design (CAD) enabled the team to check the early designs’ stamping feasibility on the fly, a process that was much quicker than in the past.

Sweers and his team also had a vision where each Tundra grade would be unique.  Research showed customers want their trucks to look different and reflect their individuality. They want people to recognize they are driving something special when they see them in a Tundra Platinum or the new 1794 Edition.
 
The final design resulted in a powerful exterior to embody the Tundra’s performance capabilities.  The front design featured a bold front end with a higher hood line that is integrated into the grille for a chiseled and modern industrial image.

“With the chiseled styling and bold appearance on the front end, it delivers the message of Tundra’s capability and announces that we are a truck to be reckoned with in the industry,” Sweers pronounced. 

Sweers’ own experiences with damaged bumpers on the farm led to the design of three-piece front- and rear-lower bumpers, allowing for lower replacement costs.  Fenders and wheel wells have been squared-off for a wide and sturdy stance.  A new bed and tail gate has an integrated spoiler and “TUNDRA” stamped into the sheet metal, creating a one-piece forged look.  The redesigned tail lamps express a tool-like quality to match the appearance of the body.

“Our goal was to make a truck that is more traditional, more chiseled and emphasizes the outstanding power and performance of the truck,” Sweers said.  “The final product is actually very close to the original sketch.  It is a very polarizing design, and one that I would want!”

Sweers was previously the vice president of interiors at Toyota Technical Center (TTC) in Ann Arbor, which was a big advantage in developing the new, refined interior. Calty worked closely with his engineering team and Product Planners to come up with the design for the new Tundra interior.  Key design elements of the new interior include a new front dash with a center stack that was moved 2.6 inches closer to the driver, putting all controls within easy reach.  The slide and recline of the rear seat on the CrewMax grade now folds up, catering to customer demands for additional interior storage space.  Refinement was a top priority as all Tundra grades were designed with newly structured seats and premium leathers and fabrics for more comfort and eye appeal.

“With the interior, we wanted to go after a refined look and feel to complement the bold exterior design,” Sweers said.  “We really focused on craftsmanship and premium interior materials, looking at colors and grains and textures.

“We also added technologies our customers would appreciate, such as our updated Entune Audio system, with a larger touch screen, a standard backup camera, and the first full-size truck with a Blind Spot Monitor with Rear Cross Traffic alert.” Sweers added.  My goal was to show the true quality of the truck and raise the bar for refinement in the segment.”

Once the design was complete, Sweers recruited the help of 30 of the best and brightest team members from the manufacturing home of the Tundra, Toyota Motor Manufacturing, Texas (TMMTX), in San Antonio.  The 30 team members were brought up to TTC Ann Arbor for two months to help the Product Engineering team hand build the first test units.

“Having the help of the 30 team members from TMMTX was invaluable to the entire project,” Sweers commented.  “It helped us realize what we needed to change from an engineering standpoint, but it was also a benefit to TMMTX as it assisted them in determining what they may need to change on the production line.”

The full-size pickup truck segment is arguably the most competitive in the automotive industry.  To be the best truck in the segment, you have to know what makes the competition so good. Early in the development of the new Tundra, Sweers and his team dissected all competitors’ trucks.  They looked at every nut and bolt.  How the competitors put their trucks together, and how they marketed their trucks.  Sweers and his team looked at their specifications and grade packages, and even their price points.

“Our goal is to make the best truck in the industry,” Sweers pronounced.  “We tried to pay attention to every detail, no matter how big or small, because it’s the details that really help sell a truck. I think from a drivability standpoint, and from where our competitors have gone, I think we may be a little bit better.”

“I feel the new Tundra reflects the future of where trucks are going.  The new styling really emphasizes how bold and capable our truck actually is.  The fact we’ve had the most reliable truck seven of the past eight years according to J.D. Power and Associates, is not by accident. It’s by design.”

If the successful development process of the new 2014 Tundra provides any indication, Toyota’s redesigned full-size pickup will be making a lot of “hay” in the truck market.

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